Doughboy's Madison - Logos & Menu

Matt over at Dough Boy’s needed a logo and menu for his new business venture. For the Logo he wanted something simple and not overtly complicated, easily recognizable and clean. After a few options were done up we narrowed down on a few designs that really called to him and from there we tweaked color and proportions to get something he really loved. After the main logo was completed we made a couple more for some merch he wanted to get made up. For the menu, he wanted to have an old school look, something he would have seen back in his childhood. With that little bit of direction I came up with a design calling to the good old days of pizza parlors but with a modern take on it to blend well with his clean logo. Needless to say he was over the moon with the final design, as was I. Matt is constantly trying to expand his business with publicity and soon we will be advertising in Madison’s minor league sports teams.