Nike Spring Drops 23' Catalog

Catalog and Magazine spreads fall into one of my favorite design projects. It allows me to utilize both illustration and typography in a long format, and manipulating both of those principles to squeeze into one form fitting composition is a challenge I will always love to undertake. This was an exercise in putting together spreads for a catalog that must include a paragraph of type and supporting imagery. As a sneaker-head, Nike was a natural choice for the subject of the assignment. We also needed to create a content map, mood board, and a mind map of ideas that could be used for content in the catalog. My idea statement is as follows: Nike’s products are ever evolving in the future. Whether it be recycled materials to apply in production or the technology applied to the footwear. This brand is moving forward into the future at a rapid rate and a brightly contrasting and visually striking catalog is in order to compliment their ever evolving lineup of products.